American Golf

Customer service training, board consulting with David Price.

David Price was the 38th richest man in America at the time I was working with him. He was clearly great at earning financial compensation. He had already achieved everything and had so much he didn’t know what to do with it. I convinced him he could do better with his people. He wanted to leave a legacy with his business and his people and give them a better life for working for his company.

His 500 golf courses had a bad reputation.

Based on board consulting, although American Golf was perceived as a low-end operator, we convinced them they could create legendary service as though they were a country club. We started in California, trained every leader and every employee at all 500 courses in North America on Legendary service, and then migrated to Raving Fans.