The best organizations seek to create exceptional experiences from the inside out for their employees and customers. When conducting research for my latest book, The Seven Personalization Principles, I came across many great company mission statements that focused not only on the logical and physical elements, but also the emotional connection the organization has to their employees and customers.
Some of these companies are profiled in my 7P book (indicated with *), which takes a deeper dive into deconstructing how the organization’s strategy, structure, systems, shared values, style, staff and skills contribute to an experience of personalization for their employees and customers, which makes them stay longer, buy more and positively refer others.
Here are some of the top mission statements I came across:
Starbucks* “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
Nordstrom* "to provide outstanding service every day, one customer at a time."
Southwest Airlines* “dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.”
Amazon “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”
Facebook “to give people the power to share and make the world more open and connected.”
Red Hat “to be the catalyst in communities of customers, contributors, and partners creating better technology the open source way.”
Hyatt “to provide authentic hospitality by making a difference in the lives of the people we touch every day”
American Express “to be the world’s most respected service brand. To do this, we have established a culture that supports our team members, so they can provide exceptional service to our customers.”